Still faking it or already making it? Pleasing young Pop music for glow up moments, teen drama and selfie-ism: somewhere between how we see ourselves and how others see us. 

I Am

Young, curious and demanding. Founded in the UK in 2012, this label questions every existing structure: it is provocative, polarizing and experimental. An injection of face-paced, streetwise spirit with crazy ideas for anything fun and anything that can be changed.

BLACK IS BLONDE

Romantic Indie Pop, light synth vocal melody, cool groove, ukulele

EASY LISTENING

Drums

Bass

Percussion

Synth

Ukulele

Green City

Decorating

Interior Design

Home

Story

Emotional

Memory

Thoughtful

Enjoying Life

Flexibility

Smart Working

Smart

Innovation

Healthy Lifestyle

Organic

Contemporary

City

Urban Environment

Progress

Community

Positive

Warm

Fields

Soil

POSITIVE

ELEGANT

HAPPY

Be You

Black is Blonde Edition

MEDIUM-SLOW

LEISURE // HOBBY

HOME // FAMILY

BOULEVARD // GOSSIP

Inszenierst Du Dich noch oder bist Du schon bei Dir angekommen? Gefälliger junger Pop für Glow-Up-Momente, Pubertät, Selbstbewusstwerdung zwischen Selbstbild und Fremdbild und Lifestyle-Selfie-ismus.

Blutjung, neugierig, fordernd. Das 2012 gegründete UK-Label hinterfragt jede bestehende Struktur, agiert, polarisiert und experimentiert. Boulevard-Booster mit Speed und irren Ideen für alles, was Spaß macht und man verändern kann.

POSITIV

SELBSTBEWUSST

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